Le Van Kim’s passion and desire to communicate a brand’s values to the public translate into strong and constant relations with the media, that allow...
Choosing the objective, identifying the target, creating the message, conveying it on the appropriate media...
Today it is not possible to deal with 360° communication without including the Web. A traditional press office now faces the web, blogs and social media...
Le Van Kim team takes care of any steps that may contribute to the success of an event for the press, the consumer or the trade...
Product Placement communicates a product or a brand indirectly by inserting it "at the right time, in the right place, with the right person"...
It is essential to have an in-depth knowledge of magazines and newspapers, as well as online media or blogs and to make the right choice in...
Le Van Kim’s passion and desire to communicate a brand’s values to the public translate into strong and constant relations with the media, that allow the agency to create and maintain strong privileged connections on a daily basis between the customer and the press.
A careful study of the continuous changes of the media landscape in Italy and internationally requires a proactive and creative press office activity through a series of focused actions, including: press days and press trips, one-to-one interviews, communication of financial results or a crisis management.
Le Van Kim also offers the possibility to coordinate international press offices and makes available to the client an exclusive showroom located in the centre of Milan to give the media and the stylists the possibility to experience the last seasonal collections and conoscere in prima persona le collezioni stagionali and make use of them for their shootings.
Choosing the objective, identifying the target, creating the message, conveying it on the right media: this is the challenge that Le Van Kim sets every day as a team, with innovative communication strategies that are always up to the client’s reputation and the target audience expectations. Clear, realistic, distinctive, innovative, tailor-made: these are the key attributes of any effective and efficient communication strategy. They are the cornerstone of Le Van Kim's work, that combines pure press office activities with ad hoc strategic projects and diversified objectives, including publications on the press, actions targeting the final consumer to stimulate a specific approach, actions aimed at trade, engagement and partnerships with trend-setters.
Today it is not possible to deal with 360° communication without including the Web. A traditional press office now faces the web, blogs and social media for a faster, immediate and interactive dialogue with consumers, in constant search of the inputs that matter the most to them. Working with forums, blogs, online newsletters, social networks, Le Van Kim is part of the blogosphere, PR’s new beating heart. As such, the agency can devise tailor-made alternative solutions such as managing the client's social media's pages (Facebook, Twitter, Pinterest, Instagram, Google+, etc), designing social networks contests, building up editorial partnerships with online magazines, building up partnerships with the most influential bloggers for special projects.
The Le Van Kim team takes care of any steps that may contribute to the success of an event for the press, the consumer or the trade: from the design, organization and production to the art direction, the fashion shows' sitting, the promotion through the media and the social media influencers, nothing is left to contingency. Every event is produced and realized by Le Van Kim always keeping a creative and watchful eye on every detail, in order to ensure a perfect staging.
Product Placement communicates a product or a brand indirectly by inserting it "at the right time, in the right place, with the right person". A TV show, a dinner with celebrities or opinion leaders, a novel, a music video: there are many occasions in which a brand can turn into a message addressed to a specific target group in an almost subliminal way. The knowledge of Italian and international media and trendsetters in the current scenarios ensures that the product placement on VIPs and Celebrities reaches the right audience also thanks to their social networks or personalblogs, highlighting a client’s values and turning the product into the co-star of a show.
Media are (also) the message. That’s why it is essential to have an in-depth knowledge of magazines and newspapers, as well as online media or blogs and to make the right choice in the landscape of traditional and innovative media, in order to plan the most effective strategic advertising campaign. An intuitive and efficient media planning analyses the various types of media and the different magazines and newspapers, websites or broadcasting stations in order to select the most suitable channel for any advertising. Thanks to the strong cognitive and experiential background built up over the years, Le Van Kim implements an "attack" Media Buying strategy, where a client’s needs and financial resources are the centre of any bargaining with publishers and dealers for the purchase of media spaces.
